TORONTO — BMO Financial Group has announced it will replace Air Miles with a new loyalty rewards program called Blue Rewards ...

New data shows loyalty programs are valuable tools for developing strong customer relationships. Here’s how to create an effective one. A successful loyalty strategy offers customers tangible value ...

Macy's Star Rewards is a free loyalty program offering points for purchases, member discounts, and more. Members earn Star Money based on spending, with higher tiers unlocking perks like free shipping ...