The updated program includes more frequent perks like monthly free food drops and flexible redemption options.

Rewards programs can be a bit of a double-edged sword. On the one hand, when executed well, they can go a long way in ...

Perks include enhanced credit card rewards, cash rewards on some lending services and higher savings rates, the Pittsburgh-based super-regional said.

Other "Rewards on Repeat" benefits include free Chips and Guac for new members, the option to select your birthday reward and ...

When you connect the dots across data, teams and experiences, you can change loyalty from a marketing tactic into a strategic advantage.

About 20% of its clients could benefit from this new perk.

But the burrito chain has a master plan to address that, and it’s currently moving into its next phase: making earning rewards feel more like a game. Boatwright has laid out a multi-part plan to boost ...

Rewards programs are not just a key strategy for customer retention, but acquisition as well. NABCO, a national electrical products supplier servicing distribution networks for both routine electrical ...

Leslie’s, Inc., the leading direct-to-customer brand in the U.S. pool and spa care industry, has relaunched its Pool Perks Rewards Program with new loyalty tiers aimed at enhancing customer experience ...

JCPenney customers can now earn reward points and receive special members-only benefits in-store, online, or via catalog, each month via the JCP Rewards program. JCP Rewards members automatically ...

Devaluations, blackout dates and higher spending thresholds are leaving travelers questioning loyalty programs.