Business software maker SAP will unveil a module for its hosted CRM offering at its Sapphire customer event next week. SAP Marketing on-demand will be the second of three core CRM modules that the ...

SAP rolled out today its CRM on-demand application, focusing on large and mid-sized companies, for managing sales, service and marketing. The company calls it 'hyrbid' CRM, with subscription-based ...

SAP has taken its latest CRM application for its full-blown enterprise resource planning application and ported it to its Business All-in-One range. This effectively gives Business All-in-One a ...

Customer Relationship Management (CRM) is a mature market with a clear market leader in Salesforce. It has a bunch other enterprise players like Microsoft, Oracle and SAP vying for position. SAP ...

SAP CEO Bill McDermott is aligning his company behind a next-gen CRM platform that will take direct aim at Salesforce. Details about this effort are scarce--at least until SAP Sapphire in June, but ...

(Note: After an award-winning career in the media business covering the tech industry, Bob Evans was VP of Strategic Communications at SAP in 2011, and Chief Communications Officer at Oracle from 2012 ...

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The latest CRM Playaz industry watch party was focused on the opening keynote at SAP's Sapphire 25 event held earlier this week. And with all of our keynote watch parties, we give our knee-jerk ...