SAP, the company traditionally known for its database-management, ERP, back-end enterprise software, continued its five-year foray into the world of customer experience software today. The company ...

A year and a half ago, I reviewed SAP's new CX strategy, which was centered around industries - and AI ("Intelligent CX"). But I also issued a challenge: if SAP wanted to be taken seriously in CX by ...

The art of attracting and keeping customers boils down to the conviction of your strategy and your ability to keep them happy. Your technology must be seamless, and leave customers feeling rewarded.

Sameer Patel is transforming the customer experience (CX) for software giant SAP’s clients. We spoke recently about the changes occurring for CMOs today and their impact on both the role and the ...

Historically, SAP missed a couple of notable CRM shifts. But is there another chance now - to go where the puck is moving? That issue jumped out during a media/analyst discussion with SAP customer San ...

On March 11, Mark Ritson and leaders from BMW, Essity, and Sinch break down what’s driving change in customer engagement, and ...

SAP's annual CX event brings AI-driven customer experience solutions to Las Vegas in October 2026. Customer Experience Connect is SAP's annual event focused on AI-infused customer experience (CX) ...