Google blends social posts, short-form video, and AI into news results. Adapt your strategy for visibility across SERP features and Discover.

Update your rank-tracking process. Prepare your SEO strategy for future AI changes. Just this week, Google rolled out unexpected changes to SERP structures, causing widespread disruptions for many SEO ...

As artificial intelligence (AI) becomes more sophisticated, search engine optimization will have to adapt. AI can already analyze data at a rate that humans can’t, so it’s only a matter of time until ...

Google Search Console’s blind spot is costing you visibility into one of the biggest SERP changes in years. AI Overviews now appear for millions of queries, yet Search Console lumps these impressions ...

Good news…SEO is alive and well. And the bad news? Traditional SEO approaches are no longer sufficient in today's AI-driven search landscape. Search strategy has ...