It’s no secret that artificial intelligence (AI) is permeating all aspects of the B2B industry, as 51% of marketers are currently using generative AI, Salesforce research found. With its promise of ...

Readers know I cringe at buzzwords - and there were a few of them at last week's Salesforce Connections. Or, the funtastic buzzword combo, such as: "Generative AI for 1:1 personalization" - I'll get ...