California doesn't have a water scarcity problem. It has a distribution problem, according to Nícola Ulibarrí, whose new research is reshaping how policymakers think about one of the state's most ...

Scarcity Gone Wrong Facebook and Quibb provide examples of how exclusivity can increase appeal. But earlier this year two companies showed how scarcity can backfire. Mailbox and Tempo, both iOS ...

Scarcity is a pervasive condition of human existence. Everyday circumstances of limited resources (money and time) can make individuals experience a sense of scarcity. Scarcity functions like an ...