Rob Gonda is a sought-after leader in innovation, AI, Web3; serial-entrepreneur, CDO/CTO fortune exec, faculty at Singularity U, CEO at DVX. For decades, searching for information on the internet ...

Every day, users ask search engines millions of questions. The information we receive can shape our opinions and behaviour. We are often not aware of their influence, but internet search tools sort ...

The way we search online hasn’t changed in decades. A new idea from Google researchers could make it more like talking to a human expert In 1998 a couple of Stanford graduate students published a ...

AI has changed the way searching happens—and that, in turn, has changed how discovery works. With tools like Perplexity, ChatGPT, and Gemini, the way they crawl the web is completely different from ...

The traditional SEO model has long been defined by its focus on algorithmic compliance and monetization. Businesses are required to tailor their websites to specific rules, optimize for keywords, and ...

OpenAI’s recently launched o3 and o4-mini AI models are state-of-the-art in many respects. However, the new models still hallucinate, or make things up — in fact, they hallucinate more than several of ...

Language models are mindless mimics that do not understand what they are saying—so why do we pretend they’re experts? The opening of this article has been changed. Last year I wrote about a proposal ...

Chances are, you’ve seen clicks to your website from organic search results decline since about May 2024—when AI Overviews launched. Large language model optimization (LLMO), a set of tactics for ...