Even the best advertising campaign won't be equally effective on every consumer everywhere in the country. Market segmentation is a way to target your ads more effectively. A steakhouse wants to ...

When creating a marketing campaign you shouldn't that assume all your customers are alike. What appeals to a 19-year-old Asian-American art history major may be completely different from what appeals ...

CEO of iResearch Services, a global end-to-end thought leadership company that focuses on evidence-based research and insight-led content. For today's chief marketing officers, transforming daily ...

Synchronizing sales and marketing around a unified, customer-centric approach is essential for pharmaceutical companies ...

Every customer your business interacts with has unique needs, tastes, budgets, and more. So, it doesn’t make sense to treat all your customers alike. A marketing campaign that tries to speak to your ...

Robert Kelly is managing director of XTS Energy LLC, and has more than three decades of experience as a business executive. He is a professor of economics and has raised more than $4.5 billion in ...