Segmentation is the process of dividing a target market group into sub-sections that can then be communicated with through specific communication channels and key messages. Business markets can be ...

Marketers have long relied on simple demographic categories, including age, gender, income and region, to build segments and classifications. It’s convenient, easily understood and readily available ...

Not all clicks are equal. A repeat buyer, a first-time visitor and a lapsed customer should be treated differently.

To succeed in your business, you have to have a clear understanding of what your customers need. However, not all of your customers are the same. They may differ in age or gender or have vastly ...