Beauty channels on YouTube are dominated by influencers, and there's a good reason for that. Bottom line, they're talented. From tutorials on cut creases to reviews on new products, there's a lot to ...

San Francisco, CA (March 13, 2017) – Sephora, the leader in global prestige beauty retail, reveals new augmented reality-based features to its award-winning Sephora Virtual Artist application on iOS.

Do I need eye primer? Have you ever caught a glimpse of your makeup a few hours after applying and noticed it creasing, fading or smudging? Even eyeshadow formulas touting their long-lasting ...

If there's one makeup look (besides the cat eye) that's tough to master, it's the smoky eye. Done well, it turns you into a smoldering goddess. Done wrong, you'll end up with raccoon eyes. But no need ...