Vishal Desai, author of Services Marketing Essentials, is an experienced sales and marketing professional. Vishal Desai is also the author of Sales Marketing Essentials You Always Wanted To Know by ...

When marketing your business offerings, it's critical to understand the problems your consumers are facing and specify how you're the right company to help solve them. However, things begin to get ...

We all know that from a marketing perspective, financial services fall within the category of intangibles. According to Webster, an intangible is something that is “incapable of being touched.” That's ...

Products and services are vastly different in the minds of consumers and can't be marketed the same way - at least not without some careful planning. Because the price you set will determine the ...

“Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is written by Emily Ketchen, regional head of marketing, Americas, at HP. For experienced ...

In a world increasingly defined by intangibles, brand-building has never been more paramount. And, never more so than in the continuously burgeoning and growing cannabis industry. The shift in the ...