Google Shopping API migration deadlines are approaching, and advertisers who don’t act risk disrupted Shopping and Performance Max campaigns. What’s happening. Google is sunsetting older API versions ...

Google announced it will shut down the Content API for Shopping on Aug. 18, 2026, officially making the Merchant API the new standard for managing Merchant Center accounts. Why we care. For over a ...

Over a decade ago, Google released the Content API for Shopping to let merchants manage their Google Merchant Center feed programmatically. Well, the new Merchant API is officially replacing the ...

Google has announced a brand new Shopping API that will eventually replace the Google Base API. Google Base was the method Google allowed merchants to add their products to Google Shopping (which had ...

Updates to the country targeting for shopping products, with the introduction of the feedLabel field, have begun. Recent updates to the API. Last month we announced that Google was removing the ...