For decades, marketers of consumer goods designed highly adorned packages, deploying bold colors, snazzy text, cartoons, and illustrations to seize the attention of shoppers. Conventional wisdom held ...

Add Yahoo as a preferred source to see more of our stories on Google. Siggi's Dairy keeps its yogurts simple with white packaging, black text and a dab of color to indicate the flavor. Neilson Barnard ...

Researchers from Texas Christian University, University of Illinois Urbana-Champaign, and University of Georgia published a new Journal of Marketing article that examines the consumer trend towards ...

Look at any label on a household product, from laundry detergent to dish soap to shampoo, and you’ll see that most are 80% water. Across billions of units, shipped around the world, that adds up to a ...

For decades, marketers of consumer goods designed highly adorned packages, deploying bold colors, snazzy text, cartoons and illustrations to seize the attention of shoppers. Conventional wisdom held ...