SALT LAKE CITY--(BUSINESS WIRE)--Today, smart fragrance company Pura launches the Pura 4™ smart fragrance diffuser, a brand-new version of its best-selling home scenting diffuser. With a new, sleek ...

It seems as though almost every product is getting a "smart" upgrade lately, whether it could use one or not (most do not). Knowing this, the idea of a "smart" perfume/cologne might seem particularly ...

PARIS - Balenciaga is delving deep back into fragrance with the launch of a high perfume collection and a boutique to house it. This marks the first scent-related project for the brand after Kering ...

As an avid fragrance collector (I have upwards of 40 bottles), I couldn’t wait to spritz Charlotte Tilbury’s brand new line of perfumes, the Fragrance Collection of Emotions. After all, founder ...

One of the most coveted compliments is being told that you smell good. There’s an emotional and sensual aspect attached to aromas, especially good ones. Zara is teaming up with Jo Loves, the luxury ...

In the ever-evolving world of celebrity ventures, fragrances have emerged as the newest form of self-expression. From iconic faces of the silver screen to social media sensations, they're bottling ...