When a client loses its featured snippet, columnist Glenn Gabe does some competitive analysis to try to determine why. His findings may shed light on what it takes to get a featured snippet in Google ...

Studies have shown that nearly 30 percent of Google search results contain featured snippets. That number is expected to continue to increase dramatically as the adoption of voice search grows. It has ...

Obama's planning a coup? Women are evil? Several presidents were in the KKK? Republicans are Nazis? Google can go spectacularly wrong with some of its direct answers. Here we are again. Google’s in ...

"How-to" snippets provide step-wise instructions directly in SERPs for instruction-based queries. Understand schema types, errors, and more with examples. Google is always looking for the best ways to ...