Subway fans are not happy that Subway is ending its “free fourth sub” promotional program. Effective April 1, 2026, members ...

This holiday season, Subway is giving the gift of sandwiches after the chain announced plans to revive its Sub Club loyalty program 20 years after it was discontinued. The updated program, which ...

Restaurants and retailers long ago realized that loyalty programs are not just a simple bonus offering. They are often a primary factor driving where people choose to spend their money, especially in ...

America's favorite sandwich giant is cutting a key perk of its loyalty program — and fans aren't happy. Subway's Sub Club has ...

Celebrate the comeback of Sub Club—collect points, unlock rewards, and enjoy birthday cookies along the way! | ©Image Credit: Subway For two decades, a legendary loyalty program from one of the ...

Just months after reviving its Sub Club, Subway has scrapped a crucial reward. Here's what customers are saying about the ...

Subway has launched a national ad campaign promoting the return of Sub Club, a loyalty program the sandwich chain previously wound down 20 years ago, per news shared with Marketing Dive. In new TV ads ...

Restaurants and retailers long ago realized that loyalty programs are not just a simple bonus offering. They are often a ...

On Sept. 9, Subway began the rollout of its revamped loyalty program, now renamed MVP Rewards and replacing MyWay Rewards, which had 30 million members across North America. All MyWay rewards members ...