As third-party cookies come to an end, brands are focusing on collecting more zero-party data directly from their customers and prospects so they can better understand their needs and wants. Although ...

Writing an effective questionnaire is not a task for novices. At the very least, it requires an understanding of four basic issues: 1. Considering the differences between a questionnaire that ...

The answer to almost any survey question depends on who you ask. (Alexander Spatari via Getty Images) At Pew Research Center, we conduct surveys in the United States and dozens of other countries on ...

With simple tools like SurveyMonkey and Google Forms, it’s technically easy to create a survey for your team, employees or clients. But creating an effective survey that will yield actionable results ...