FiercePharma

Swoop’s Brie Thomas talks data-driven TV and the future of pharma marketing

In a recent interview with Fierce, Brie Thomas, senior vice president of sales at Swoop, shared insights on the dramatic transformation of pharma marketing over the past few years—particularly the ...
MM&M

Swoop teams with iSpot to advance audience capabilities for pharma marketers

AI-focused healthcare shop Swoop and ad measurement company iSpot announced a partnership Thursday morning to elevate advanced audience capabilities for pharma marketers. This integration combines ...
FiercePharma

Swoop scoops up MyHealthTeam, buying patient social networks to boost pharma marketing

Swoop has taken control of more than 60 patient communities by acquiring MyHealthTeam, positioning the Real Chemistry spinout to offer new communication options to its pharma clients. MyHealthTeam ...
Business Wire

Swoop Celebrates Triple Recognition in PM360’s 13th Annual Innovations Issue

NEW YORK--(BUSINESS WIRE)--PM360's 13th Annual Innovations Issue recognizes Swoop for its cutting-edge contributions to data-driven healthcare marketing. Honored with three prestigious innovation ...
Business Wire

Eric Peacock Named Chief Patient Officer of Swoop, Expanding Patient-First Healthcare Engagement

NEW YORK--(BUSINESS WIRE)--Swoop, a leader in AI-driven, data-powered, and privacy-compliant omnichannel healthcare marketing, today announced the appointment of Eric Peacock as Chief Patient Officer, ...