If you love data (and what marketing expert doesn't?), then learning Google Tag Manager should be high on your priority list this year. But getting started with GTM isn't always an intuitive process.

Search Engine Land is your source for Google Tag Manager news and content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the ...

Just recently someone told me they stumbled upon the Google Tag Manager and had no idea how it worked or why it mattered. Believe it or not, this tool has been around since 2005 and it’s free, easy to ...