The deprecation of third-party cookies affects all aspects of programmatic ad buying as we have known it – personalisation, audience targeting, tracking and measurement, frequency capping, and more.

A method for targeting audiences for health behavior modification using digital advertisements, comprising: a program targeting users who enroll in the program; the program determining and customizing ...

The privacy-focused browser DuckDuckGo has updated its Chrome extension to block two new ad targeting methods that are a part of Google’s Privacy Sandbox. In a blog ...

As a 10-year journey comes to fruition, MUSC Hollings Cancer Center researcher John O’Bryan, Ph.D., and colleagues have demonstrated a new therapeutic way to block a protein that is frequently mutated ...