A leading provider of Enterprise Data Warehousing (EDW) solutions, Teradata Corporation (TDC) announced that it will acquire Aprimo, a leader in cloud-based integrated marketing software for ...

“When Teradata acquired Aprimo, we promised our customers that we’d capitalize quickly on the synergies and deliver rapid innovation to continue to lead the IMM market,” said Bill Godfrey, President, ...

Teradata is planning to acquire digital marketing software maker eCircle in order to augment the capabilities it gained through its 2010 purchase of marketing management vendor Aprimo, the company ...

Aprimo offers computing services and marketing software and counts more than 35 Fortune 100 companies as customers, Teradata said. Aprimo’s offerings will be new to Teradata’s business analytics ...