Over 97% of people objectively lose productivity when switching context, even when subjectively believing they are handling it well.

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We live in a world filled with buzzing notifications, tab overload, and constant demands for attention. Multitasking feels like a survival skill-juggling emails during Zoom calls or scrolling through ...

In a world driven by constant notifications and digital overload, multitasking has become the norm. From texting while working to juggling emails during meetings, our attention is constantly divided.

Multitasking usually lowers productivity because most people are “task switching,” which creates a mental “switch cost” that slows processing and reduces accuracy. Switching between tasks strains ...