Threads is growing while X is dying ...

Meta is expanding Threads ads globally next week, giving advertisers new ways to reach its 400M+ users.

Mark Zuckerberg’s “Twitter killer” app is poised for the kill. Threads — which launched in 2023 as Zuckerberg sought to directly compete with his longtime rival Elon Musk — moved within striking ...

Meta’s Threads is now seeing more daily usage on mobile devices than Elon Musk’s X, according to fresh data from Similarweb.

Meta Platforms (META), the parent of Facebook, Instagram, WhatsApp, and Threads, has ruled a digital empire built on ...

Now that Threads has grown to more than 400 million users, Meta is adding more features that could help the platform establish an identity. The company is testing a new "communities" feature that ...

More than 100 million users have joined Meta’s new Threads platform, a feat the Twitter rival has achieved in less than five days, making the Twitter competitor the fastest-growing online platform in ...

Threads, the Twitter-like app created by Meta, has seen a sharp drop in activity. The Threads daily active user count peaked on July 7, two days after its launch. Recent data shows that metric has ...

Meta’s Threads app is leaning into impermanence. Starting Monday, the platform is rolling out “ghost posts,” a new post format for sharing fleeting thoughts that automatically disappear after 24 hours ...

Fediverse sharing is now available for Threads users in more than 100 countries. Here's how to take advantage of the new setting. Katelyn is a writer with CNET covering artificial intelligence, ...

Instagram Threads is rolling out users’ most-requested feature to date: the ability to message people directly, without having to switch to another app, like Instagram. The company said direct ...