Procter & Gamble’s Crest has enlisted seven-year-old social media influencer Brody Hudson Schaffer as the official “Kid Correspondent” for its new Crest Kids Color Changing Toothpaste. Specifically ...

WASHINGTON, April 4, 2024 — Until the mid-20th century, toothpastes were little more than pleasant-smelling abrasives. But in 1955, the introduction of Crest toothpaste brought fluoride chemistry to ...

Crest toothpaste will join competitor Colgate in adjusting its labeling and marketing so that it "accurately depicts the recommended amount of fluoride toothpaste for children" after reaching an ...

(Reuters) -Procter & Gamble and Colgate-Palmolive are among the defendants in six new lawsuits targeting the sale of toothpaste and mouth rinse for young children because the products contain fluoride ...

Lawsuits claim products mislead consumers about fluoride safety Fluoride ingestion risks highlighted in lawsuits Study links fluoride exposure to lower IQ in children Parents filed complaints on ...