In the early days of digital advertising, it was pretty straightforward. Put in some keywords, set budgets and track your clicks and click-through rate. As ad platforms evolved to measure actual ...

TikTok and Nielsen announced a new partnership on Thursday that will have the ratings measurement giant track how ads perform on the popular app. “The new integration provides a holistic view of ...

At DARM 2025, Jeff Sauer delivered a timely message to revenue and marketing leaders: ad tracking, as many teams still ...

AI-powered tools are quietly reshaping how Meta's advertising strategies are uncovered. In 2026, ad library scraping wil ...

TikTok has formed a partnership with Nielsen that will allow advertisers and agencies to directly compare ad performance on TikTok across all screens, including digital, CTV, and linear. Nielsen says ...

For more than a decade, the U.S. advertising industry has been navigating a radical and unprecedented transformation. Industry standards and best practices around the creation, placement, and ...

Games commerce company Xsolla has partnered with data platform AppsFlyer for better web shop analytics and ad tracking. The partnership is focused on offering game developers insights and “simplified" ...

DataAlly, an AI-powered marketing analytics platform, has announced the launch of the beta testing phase of its platform, which focuses entirely on Facebook ad creative performance. This cutting-edge ...

Ad impressions are counted each time your ad is shown on a search results page, social media feed, or elsewhere online. This metric doesn’t measure engagement or clicks. It measures the potential for ...

The iOS version of YouTube will reportedly ask users again about ad tracking, pushing them to 'Allow' this feature to bring more personalized ads to their accounts. It is known that Apple previously ...