Few breakfast cereals evoke the same level of nostalgia and whimsy as Trix. This ever-changing, multicolored staple of childhood mornings boasts a fascinating history intertwined with the advancement ...

Following a nationwide search, General Mills has named the winning honorary #RealTrixRabbit. A Houston-based bunny named Cinnabun won over more than 7,500 entries for the chance to win the spot on ...

In the name of all that is crackling and oat bran, are these real-life breakfast cereal mascots by Guillermo Fajardo extremely unsettling. For his “Breakfast Time” series, Fajardo has rendered the ...

GOLDEN VALLEY, Minn. — One of Gen Z's most iconic bands is getting into the cereal game, and sharing the spotlight with General Mills' most popular cereal characters. The Trix Rabbit, Lucky the ...

A rabbit from Texas is the new face of Trix cereal. General Mills announced that a Houston-based bunny named Cinnabun will appear on the new release of Trix cereal boxes. The tiny fur ball beat out ...

General Mills? Trix brand hops into the smartphone era via a mobile-driven campaign to find a real rabbit to represent the cereal and drive awareness of a new initiative to remove artificial flavors ...

If you or your kids are big fans of breakfast cereal Trix, you'll soon see a new face on the front of the box. General Mills says a Houston-based bunny named Cinnabun will appear on the new release of ...

Silly Rabbit, Trix is for... real rabbits! At least it is now. After what must have been a delightfully exhausting search, makers of the popular General Mills cereal brand announced their new mascot ...

"Silly Rabbit, Trix are for kids," is a tagline well known to just about everyone. The breakfast cereal's status was once close to iconic, thanks to the ad campaign, but the company recently decided ...