Until recently I thought I was rather tall. Well, maybe not tall, but certainly not short. I don’t have anything against short people. It’s just that I didn’t realize that I am a short person. I’ve ...

How is it that two people can see the same thing and have a completely different understanding of what happened? Two leaders can look at the same numbers, hear the same news or face the same challenge ...

image: Research by Brittany Solomon found that, regardless of how people personally view another person, they also are aware of how that person sees themselves, as well as how they are generally ...

Many policies -- from medicine to terrorism -- depend on how the general public accepts and understands scientific evidence. People view different branches of sciences as having different amounts of ...

Some say America is finally entering a post-racial age, one in which people of all races have equal opportunities. But scientific studies show racial prejudices persist. Researchers have found some ...

Brand perception today has an increasingly immense influence on consumer behavior and market positioning. Defined as the collective opinions, beliefs and emotions held by consumers toward a brand, ...

AMES, Iowa – Stephen Biggs noticed something missing from the conversations on campus about race and the Black Lives Matter movement. No one was talking about the influence of implicit bias, so the ...