If you’re a mobile platform with access to a vast amount of gaming data, well, then it’s pretty much a foregone conclusion that you’re gonna launch an AI-powered ad platform. AppLovin has Axon and now ...

The Unity engine is one of the singularly most used game engines in the world. They've been working very hard at making game creation a more accessible endeavor, and that's paid off tremendously.

Unity stock has tumbled twice recently, first after Google's Project Genie Reveal, and then after a disappointing earnings report. Project Genie is impressive, but it won't replace video game engines.

Unity announced a new fee structure today, and developers are none too happy. “We are introducing a Unity Runtime Fee that is based upon each time a qualifying game is downloaded by an end user,” the ...

Unity shares surged 26% after Apple on Monday said it's working with the game-development software maker as part of the release of its Apple Vision Pro headset. Unity is on track for its second ...

A year ago, Unity Technologies created a huge problem for itself and the developers who use its game engine: It introduced a near-universally hated new fee tied to a developer’s game installs. While ...

If you’ve been following the game industry over the last few days, you might have heard that Unity, the creators of the far-reaching game engine of the same name, have made a bit of a mess. A new ...

Unity has cancelled the controversial Runtime Fee for use of its game engine tools, which charged developers for each game install, with immediate effect. The pricing plan was introduced in September ...