Unity's CEO just explained why Google's AI can't replace game engines (and he's right)

Unity stock is getting hammered as AI fears escalate.

Unity will soon let you create casual games using simple text prompts

Unity is preparing to roll out a new AI tool that can generate playable casual games from simple text prompts.
TweakTown

Unity AI will let you create 'full casual games' with text prompts and no coding experience

An upgraded Unity AI that will let budding game developers create full games with natural language prompts is set to be ...

Is Genie 3 a Game Engine Killer? Why Unity’s 24% Plunge Could Be a Massive Opportunity

Google DeepMind’s Genie 3 marks a shift in artificial intelligence (AI) toward always-on systems that generate and sustain interactive environments without pausing. This world model creates ...
Opinion

Unity Promises Deluge Of New Games Prompted Into Existence By AI As Its Stock Tanks

As reported by GameDeveloper, the new Unity AI beta is planned to launch at the GDC Festival of Gaming in March. In a recent earnings call, Unity CEO Matthew Bromsberg stated, “AI-driven authoring is ...

Unity AI: Unity boss promises casual games by text command

According to Game Developer, Bromberg explicitly spoke of "complete casual games" – so Unity is not promising that blockbuster productions can suddenly be cobbled together via text commands. However, ...
Nasdaq

Unity and Epic Games Together Advance the Open, Interoperable Future for Video Gaming

Unity developers will be able to bring their games to Fortnite and Unity’s enhanced commerce platform will come to Unreal Engine Also announced today at Unite, Unity’s Annual Developer Conference, ...
Pocket Gamer.Biz

Unity game engine "competitive advantage" for AI ads platform Vector

Unity has unveiled new details about its plans for its AI-powered ads platform Vector, which the company hopes can help revive its fortunes and compete with rival AppLovin. In the the firm's Q2 ...

Unity boss claims engine's next generative AI update will let users prompt full casual games into existence just by using natural language

Unity CEO Matthew Bromberg has touted generative AI advances to its game engine that'll soon enable users to "prompt full casual games into existence" just by using natural language. While generative ...