User-generated content is a powerful tool for building trust, establishing credibility and connecting with your audiences. Here’s how to leverage it effectively. User-generated content is seen as more ...

Brands worldwide are starting to favor user-generated content creation over influencer marketing and other kinds of social media services. As my agency evolves, we’ve started to farm out more content ...

User-generated content (UGC) refers to any content—reviews, photos, videos or social media posts—created by your customer base about your brand. Sharing these genuine user experiences can help build ...

User-generated content is just the start. Here’s why blending it with employee-generated content and creator-generated content brings the best results. User-generated content (UGC), employer-generated ...

Learn all about user-generated content (UGC) and why it’s a powerful tool for creators and brands. This video breaks down the ...

People increasingly want answers from other people: Forums meet that demand, but they’re just one piece of a much bigger puzzle. As Google continues to evolve, user-generated content (UGC) is becoming ...

For proof of the uncertainty facing marketers in 2025, look no further than the industry’s ping-ponging projections for ad spending. WPP Media (the former GroupM), which released its global midyear ad ...