A lot of changes have been happening thanks to a continuously evolving FinTech industry, but many changes are yet to come. Understanding what customers want and need is very crucial for every business ...

The size of design teams and their importance in organizations has grown a lot in the past few years. While these teams consist of product designers, animators and maybe copywriters, they rarely have ...

Opinions expressed by Entrepreneur contributors are their own. User research is an essential foundation for understanding customers’ needs. Its insights should inform every decision made about the ...

Google's new user intent extraction research shows the direction they're taking for the next generation of on-device AI ...

Save articles for future reference. 1. They call and send emails to ask questions, putting strain on your administrative resources 2. They abandon you for a competitor with an easier-to-use website ...

The user research team employed a number of methods across several studies: focus groups (by class level), one-on-one interviews, a survey, a 12-week diary study, "guerilla" usability studies (quick ...