You have probably seen the acronym “UGC” increasingly across the internet and in marketing strategy documents. Short for ...

The gaming market is expanding faster than much of the broader digital economy. What was once defined by isolated console ...

StoryPop UGC Agency has announced an enhanced organizational focus on user-generated content (UGC) as a foundational component of modern digital communication and brand interaction. The update ...

For proof of the uncertainty facing marketers in 2025, look no further than the industry’s ping-ponging projections for ad spending. WPP Media (the former GroupM), which released its global midyear ad ...

With the release of MindsEye just days away, the game’s director, Leslie Benzies, paid a visit to IGN Live today to discuss the new third-person action-adventure game. MindsEye is not an open world ...

Disney+ is now letting viewers access user-generated content for the first time. The streaming service introduced a new Creators Collection, made in partnership with Pocket.Watch, a digital-first ...

Dominik Bošnjak is a freelance writer from Croatia. He has been writing about games for as long as he can remember and began doing so professionally in 2010 because an opportunity presented itself ...

Authenticity is a game-changer in building brand trust and credibility. In an era where consumers value the opinions of fellow consumers as much or more than polished marketing campaigns, ...

The Unilever brand is amplifying user-generated content via a TikTok Branded Mission as part of an effort that includes media tie-ups and events.