Snap is quickly becoming the gold standard for augmented reality. About a year ago, the company released new ground segmentation Lenses. Since then the company has focused increasingly on expanding ...

Snap announced that it’s rolling out ray tracing for the Snap AR platform starting today. The new tech allows developers to incorporate light-reflection effects on objects in their augmented reality ...

Dubbed Lens Studio, the self-serve platform will see one of Snapchat's most popular features become more democratised. Members of the public as well as companies can download it, but crucially for ...

Snapchat is launching a new Lens that lets users create and edit images using a text-to-image AI generator, the company told TechCrunch exclusively. The new “Imagine Lens” is available to Snapchat+ ...

Snap launched Lens Studio in 2017, enabling Snapchat creators to make AR lenses for the app. Since Lens Studio launched, many studios have focused their businesses on developing AR lenses. These AR ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Snap said it is adding ChatGPT to its augmented reality Lenses as AI ...