Uber wants to be more than your airport ride. New features aim to turn the app into a one-stop shop for hotels, room service, shopping, and more.

Uber has announced one of the biggest changes to its app in its 15-year history as it attempts to become the dominant “app for everything”.

Uber is launching new segments as it attempts to position itself as an all-in-one consumer platform.

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"If you use both (Uber and Lyft) interchangeably, consider a flat-rate cash back card that will give you more back on your rides regardless of which service you book," Woroch said

Uber (UBER) could become America’s first superapp via travel, delivery, and mobility. Read here for a detailed investment analysis.