With the planned extension of the Arbitron Portable People Meter rollout in eight additional top markets this month, interest in the new research methodology at the recent NAB Radio Show was high.

Arbitron has begun beta-testing its new PPM360 technology. While the audience research company didn’t say which PPM markets have the new meters, spokeswoman Beth Webb said on its monthly client this ...

Now that Arbitron has unveiled the next generation of its Portable People Meter (PPM) technology, PPM 360, where is it heading? RBR-TVBR spoke with the point-man for the technology, Arbitron Chief ...

Six of Arbitron’s group clients – including the biggest of all, Clear Channel – have told Arbitron what they think the company needs to be doing to improve their confidence in using Portable People ...

Taylor Nelson Sofres (TNS) has won a contract with Belgian broadcasting companies VRT and VAR to research the listening and viewing habits of the Flemish community, which will use the Portable People ...

How do you say "You win some, you lose some" in Spanish? Spanish Broadcasting System has stopped encoding its audio signals for measurement by Arbitron's Portable People Meter, again -- but another ...