Some customers take a utilitarian approach to your offerings, some engage emotionally and some fanatically. The path to success is different for each. With utilitarians, use continuity programs. With ...

Would you sacrifice one person to save five? Such moral choices could depend on whether you are using a foreign language or your native tongue. A new study from psychologists finds that people using a ...

One defense of allowing more low-skilled versus high-skilled immigrants is that from a utilitarian standpoint we should value the gains to the low-skilled workers more because they are poorer and an ...

John Stuart Mill’s (1806-1873) father, James Mill, was an outspoken advocate of utilitarianism and a friend of Jeremy Bentham, its founder. John Mill was born into a household steeped in utilitarian ...