Like a big cold beer with a side of the 1950s? Well now you can, with the classic Australian beer Victoria Bitter (VB) to be sold in heritage cans, honouring the first canned VB launched back in 1958.
Victoria Bitter (VB) has joined forces with Clemenger BBDO Melbourne to launch the VB Solar Exchange, a programme that enables people to trade excess solar energy for slabs (24-bottle cartons) of VB.
It’s been the drink of choice at Aussie backyard barbies and pubs for years, but in a concession to the growing demand for healthier ales — and an affront to hardened drinkers — Victoria Bitter is ...
Beverage giant Asahi is set to step up Australia’s beer wars by introducing a mid strength version of VB in a bid to take on top selling drop Great Northern. For years VB ruled the roost as ...
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