One day a civilian made the big decision to join the Army and be shaped into a Soldier. They were told to “Be this!” “Know this!” “Do this!” and handed a dog tag with the seven Army Values and told to ...

Values are qualities or principles that people consider to be important and wish to personify. Your values represent what you view as most meaningful in life. Values often translate to the standards ...

Everyday businesses are realizing that in order to prosper in today’s consumer-centric economy satisfying the psychological needs of their customers is vital to their financial success. For example, ...

Today’s most effective campaigns do more than capture attention; they create lasting impact. This is the power of behavior change marketing (BCM), a strategic (and scientific) approach that goes ...

How does a neuroscientific biological perspective explain behavior? originally appeared on Quora: the place to gain and share knowledge, empowering people to learn from others and better understand ...