Forbes contributors publish independent expert analyses and insights. A recent study by Harvard Business Review, conducted in collaboration with Tata Communications, reveals some unexpected news and ...

The personalized customer experience that came naturally to shopkeepers of the past is generally missing in today’s rapidly changing consumer landscape. Now, delivering that same level of connection ...

For many enterprises, the real weakness in digital service is not a lack of platforms or data, but the inability to connect them in ways that preserve continuity. A customer may start on the web, move ...