Viewability is a challenge for many forms of visual media. How do we really know if a piece of content is seen? “IPG recognized that the industry had never effectively measured TV viewability,” ...

Zefr, the global leader in brand suitability technology for social platforms, today announced an expansion of its brand ...

Optimera increases site viewability solely from a publisher’s point of view. The tech optimizes campaigns toward the most viewable placements in real time – key in an era where buyers demand highly ...

Brad Stamulis, director of digital marketing at Dish Network, has long called out viewability measurement’s shortcomings – but at AdExchanger’s Programmatic I/O in New York City on Tuesday, he ...

Forbes contributors publish independent expert analyses and insights. I research ad fraud and digital marketing. May 27, 2021, 09:19am EDT Jun 07, 2021, 07:36am EDT This article is more than 4 years ...

Forbes contributors publish independent expert analyses and insights. I research ad fraud and digital marketing. A similar principle applies to the measurement of viewability and IVT (invalid traffic) ...

TikTok is onboarding enhanced third-party safety, suitability and measurement oversight - including Zefr, which is extending its services to TikTok's newest ad environments.

With ad blocking seemingly dominating the trade's headlines for most of 2015, The Drum examines why ad viewability is set to re-emerge as one of the key issues to watch throughout the following year.

To learn more about our editorial approach, explore The Direct Message methodology. In 2014, viewability felt like a threat. Publishers watched nervously as agencies began demanding proof that ads ...

Advertisers have many viable options beyond the internet giants that can effectively use the power of analytics. That's according to James Sampson, VP and general manager for APAC at Dataxu, who said ...

NEW YORK: With advertisers now expecting basic standards of viewability for their digital advertising, attention is turning to its actual impact, with a new report suggesting that both ‘time in view’ ...

Digital advertising platforms are vital in aiding marketers to target their specific audiences across the various digital media channels. They help marketers roll out tailored content to individual ...