Google has upped the ante in display ad measurement with products in two categories that appear to be gaining traction with large brand advertisers. The new technologies enable campaign reporting ...

As promised, The Media Rating Council (MRC) has issued guidelines on mobile viewability measurement, which offer directions for measuring viewable impressions in mobile Web and “in-app” environments.

Download Digiday’s complete WTF Programmatic guide, including 11 explainers detailing the ins and outs of programmatic advertising. Viewability has the potential to change the way online advertising ...

Free SEO & PPC tools » Ad Calculators » CPvM Calculator (Cost Per Viewed Thousand) If you are trying to work out the CPvM of a campaign, use our handy CPvM Calculator below. We also help you to work ...