Brands are putting real investment into gaming integrations in virtual worlds, going deeper than a single campaign.

A blank square of pixels in a virtual metaverse world like The Sandbox can cost as much as a home in the real world. But ...

Over the last six months, the convergence of artificial intelligence, gaming, and the metaverse has produced a flood of innovation that is redefining brand engagement and generating a new surge of ...

Meta announced a major update for its immersive virtual world, Horizon Worlds, on Thursday that will see it leave the metaverse behind. The tech giant said it’s shifting focus for Horizon Worlds to be ...

Pillay is an editorial fellow at TIME. Fei-Fei Li during an interview in London on Wednesday, Nov. 5, 2025. Pillay is an editorial fellow at TIME. Recent AI progress has followed a pattern. Across ...

What if you could create an entire world—complete with evolving landscapes, interactive objects, and persistent memories—using nothing more than a few words? This isn’t a scene from a sci-fi ...