That’s why, shortly after leaving Apple in 2023, Drummond embraced mobile devices for augmented reality storytelling. For the ...

Back in June of 2023, I was among one of the first 100 or so non-Apple employees to try the Vision Pro, the much-hyped mixed reality headset by the tech giant. Despite having tried my fair share of AR ...

To roll out its new mixed-reality headset, the Vision Pro, Apple devised a plan almost as intricate as the device itself. In January 2024, Apple summoned hundreds of retail employees to its campus in ...

If you shelled out well over $3,499 for a Vision Pro, hopefully you have some money left over to buy some must-have headset ...

Google and Samsung's headset is a $1,799 bet on the future of AR and smart glasses, powered by live AI. It's the first in a set of products to come. I started with CNET reviewing laptops in 2009. Now ...

The M5 doesn't remake Apple Vision Pro into a hit consumer product, nor does it solve Apple's ongoing issues with a lack of developer interest in the platform, but it is better, and that may be enough ...

The latest Vision Pro headset boosts processing power and improves comfort. Photo: Leander Kahney/Cult of Mac A chaotic rollout, undertrained staff and a $3,500 headset nobody could sell: a new book ...

Demos of the Apple Vision Pro were reportedly routinely given by poorly-trained staff ordered to focus on sales targets, in a reverse of what Steve Jobs intended for Apple Stores. Back in the day, if ...

A new book by New York Times labor reporter Noam Scheiber argues that Apple's decade-long erosion of its retail workforce directly contributed to the disappointing launch of the Apple Vision Pro in ...