A visual identity is all the graphic elements that represent your brand making it unique and recognizable When visual identity is build consistently across several channels, it builds brand ...

The fast-food giant's golden arches are the cornerstone of a new look, now used simply, dynamically and playfully throughout the brand’s communications. Here's how the design rules were revamped—and ...

"Embraces are a common scene in film, but we sometimes forget about them in our daily lives," says Studio Najbrt's Zuzana Lednická, who "wishes for more mutual respect" in a polarized world. By Georg ...

Every successful brand has a clearly defined visual identity outlined in something like a brand book or brand guidelines. In order to be truly useful to your marketing department and your company as a ...

A company’s brand can be as valuable – if not more so – than the products and services it offers. Just take a look at the 2017 brand valuation rankings published by global brand consultancy Interbrand ...