As India’s advertising spends outperform global ad markets, agency networks like WPP are focusing on the role of AI in ...

WPP has unveiled an AI tool called WPP Open Pro for marketers to plan, create and publish campaigns independently, without the help of an agency. WPP Open Pro builds on WPP Open, the holding company’s ...

Former Microsoft executive Cindy Rose faces a daunting in-tray when she takes over as head of British advertising giant WPP tomorrow. The Anglo-American businesswoman has been left to patch up a ...

LONDON, Oct 23 (Reuters) - British ad group WPP (WPP.L), opens new tab said on Thursday it was letting brands access its AI-powered marketing platform to plan, create and publish their own campaigns.

WPP has appointed management consulting firm McKinsey to advise on its much-anticipated strategy review. The UK-based agency group is under growing pressure to reboot its strategy after issuing two ...

While the trends were presented collectively, Social Samosa also spoke one-on-one with the senior leaders to understand how these shifts are playing out on the ground.

WPP Media will receive access to more data on YouTube creators and content as part of an expanded partnership with the Google-owned video platform, according to a press release. Proprietary creator ...

WPP's recent share price decline has made the stock significantly undervalued, presenting a compelling buying opportunity. Despite underperformance versus the SPY, I remain bullish and plan to ...

WPP faces a crisis as it loses major clients and endures a 70% drop. AI disruption risk is overstated for WPP's core market. A recovery in FY2026 could re-rate the stock. The dividend cut eroded ...