Niantic Inc., the developer of the popular augmented reality game “Pokemon Go” and the Lightship AR platform, today announced that it has acquired the web-based AR development platform 8th Wall Inc.

Continuing its push to bring the metaverse into the real world and not just the virtual world, Niantic Inc., the company behind the popular augmented reality game “Pokemon Go,” today announced the ...

Augmented reality creation platform Blippar announced today that it has integrated its WebAR software development kit into Unity, the software platform that half the world’s games and many of its 3D ...

MUNICH, Germany, June 19, 2019 (GLOBE NEWSWIRE) -- Red Bull is teaming up with agency …and dos Santos to extend its “Win with Ninja” campaign to Germany with its first WebAR experience, which is ...

Imagine a portal to Meow Wolf in New Mexico, but not inside the “House of Eternal Return.” A newly announced partnership is working to bring this idea to life. Meow Wolf Founder and Chief Vision ...

The outer Web. What does that mean? I heard the term for the first time at an “Augmented Reality” panel here at the Austin Convention Center today, and thought it to be a nifty handle for a technology ...

AR and VR have the potential to offer a more immersive online shopping experience compared with the past two decades of ecommerce. Augmented reality (AR) and virtual reality (VR) technology have the ...