The new tool, which includes a generative AI assistant, lets customers create a “marketing system of record,” the company says. Adobe has introduced a new Workfront feature that it claims will ease ...

Global brands including Deloitte, Interpublic Group (IPG) and NASCAR have used Workfront Planning to drive productivity gains for their organisations. Today, Adobe announced the general availability ...

Adobe said Monday that it has signed a deal to acquire marketing software firm Workfront for $1.5 billion. Adobe plans to integrate Workfront's capabilities with Experience Cloud, its platform focused ...

Adobe has made its Workfront Planning tool available to everyone. Part of its enterprise work management application, Adobe Workfront, this new offering connects fragmented workflows and data across ...

Adobe Inc. announced today it has inked a deal to acquire the marketing software company Workfront Inc. for $1.5 billion. The company, which sells cloud-based software for creatives and designers, ...

Workfront, nee AtTask, may be one of the bigger enterprise software firms that you’ve never heard of. Yet, the company has a large number of enterprise customers and 3000+ customers in total. The ...

In my Workfront Leap 2020 roundup, I put Workfront's prediction on the emergence of the Chief Work Officer through the stress test. But I left one thing hanging: what is Workfront doing to bring ...

Adobe Workfront Planning is now generally available, delivering a comprehensive view of all marketing activities in an organization, and enabling teams to be more strategic in planning and execution A ...

Delhi: Adobe announced the general availability of Adobe Workfront Planning. Part of Adobe Workfront, this new offering connects fragmented workflows and data across marketing teams, with actionable ...