Asos continues to make a marked push toward artificial intelligence, announcing that it will ramp up spending on technology and logistics to maintain its lead in the global fast-fashion business.

UK-based online retailer Asos has begun offering a hybrid virtual try-on feature to a select group of customers in the UK and US.

We’ve all been there. You spot the perfect dress online, add it to your basket, and eagerly await the delivery van. But when you finally try it on? It just doesn’t look quite right. The fit is off, ...

Given that the UK has fully embraced e-commerce and internet shoppers now contribute more to the nation's GDP than other country in the G20, it is perhaps unsurprising that it spawned one of the world ...

Asos is trialling an augmented reality (AR) feature on its app to allow users to view models on their smartphones as if they were in front of them. The online retailer has launched the experiment, ...

Asos last week introduced augmented reality technology on its product pages, which will enable shoppers to see simulated views of models wearing the retailer's products, according to a company press ...

Asos’ technology director Andrea Trocino has said that retailers must be “obsessed with optimisation”. Trocino told delegates at Retail Week’s inaugural Tech. conference that retailers, especially ...

C. True Coleman faced a dilemma all too common for many brides in search of that perfect wedding dress. The bride-to-be wanted something they would feel special and comfortable in while celebrating ...