Avid has released Pro Tools 2026.4, adding tools aimed at broadcast, film and music workflows, including support for MPEG-H immersive audio and Dolby Headphone Personalization for Atmos mixes. The ...

BURLINGTON, Mass.—Avid Technology announced today that it is acquiring Wolftech Broadcast Solutions, a Bergen, Norway-based provider of cloud-based multiplatform planning and publishing ...

The collaboration integrates Gemini models and Vertex AI into Avid Media Composer and Avid Content Core to automate certain film and TV post-production tasks ...

For years, the conversation around Avid Media Composer has lived in a strange tension between reality and perception. On one ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Preview this article 1 min The $1.4 billion deal closed in ...

I spoke to Avid about what editors can expect from Gemini integration and how creative professionals can maintain their ...

Avid Technology, the editing software company behind industry-standard platforms like Media Composer and Pro Tools, inked a ...

The Burlington company has been working to get back on the Nasdaq exchange since February when it was delisted. It's been a long road for Avid Technology over the past few months. In late February, ...

Avid and Google Cloud have announced a multi-year strategic partnership to integrate generative and agentic AI into the media and entertainment industry’s lea ...